Big Brand Names

The effect a brand has on a consumer is overwhelming..

But what about the brands that have become the defining name for every other product in that category?

My brother and I often talk about brands that have dominated the product world and wonder

how a product can achieve that status..

For example, Kleenex. 

When you walk into a store, or have a cold- you think of one thing. Kleenex. You rarely hear

"I need a tissue" or "I need (Name Brand of other tissues)"

You hear..."I need some Kleenex"

How did this one brand become such a success that all other types of tissues, no matter what the brand- is still referred to as Kleenex?

Another brand- Clorox Bleach

Bleach is Bleach, and when you think of Bleach, you think of Clorox.

How did these products become some dominating in the market?

I just wish luck and congratulations to the next big future name.

A Man's favorite shoe

Nike has become one of the most influential athletic shoe companies in the world.

It reflects style, and athleticism, but what about the

the brands undertones?

Durability, Reliability?

The brand's continuous success shows that they are exactly that. Not to mention their constant embrace of providing inspiration to men and women around the world to stay fit.

A game, an advertisement.

This past weekend I attended the Cat/Griz Basketball games in Missoula, MT.

Growing numb to our own advertising schemes it was interesting to watch the take of others.

While sitting in the stadium, I became aware that I was being subjected to hundreds of advertisements- and in retrospect, Cat/Griz is just a small portion of advertising opportunity compared to larger games,

ex. NFL, Major League Baseball, MBA

As a student-athlete I've had the opportunity to see some behind the scenes action 

as to how exactly marketing can occur during a single game.

It's phenomenal. 

Perhaps one day I can engage in using my degree for Sports Marketing.

The 

Lack

of Buyer's Remorse

Many people often have that sickening feeling after spending money.

The thoughts of distress and regret can often are painful-

So what makes a purchase worth the remorse?

I believe a well thought-out purchase.. Maybe one you can't stop thinking about. 

In this case... Dropping money for an airline ticket was far from causing remorse.

Spring break can't come soon enough! There will be no buyers remorse in this case!

This is a well needed vacation. 

With sunshine on my mind there is little room left to worry about this form of Cognitive Dissonance. 

It's official.

I'm a Marketing Nerd.

As my friends and I sat down to watch the Super Bowl, I began to realize I may have an obsession.

This has always been a fascination of mine but now that I am aware of key marketing strategies I find them everywhere. 

I first came to the realization that I'm a nerd due to three consecutive commercials where I turned to my fellow watchers and not only explained, but pointed out critical and small details of the marketing strategy from each commercial.

My gracious friends politely acted interested, until one, who has an amazing sense of humor; informed me if I didn't stop there might have to be an intervention. In this case...no more Super Bowl commercials for me. 

Needless to say I kept my thoughts to myself.. for the most part.

First, I'd like to simply state that this Super Bowl commercial reflects both my first and second blog post to a perfect T.

Didn't I tell you that sex sells?

This second one, which also includes Victoria's Secret Angel Adriana Lima, integrated not only Victoria's Secret but also, Kia Optima, Motley Crue, Subway (unofficially), and UFC fighting. I'd probably never buy a Kia, but....

Talk about a successful marketing strategy. 

In lieu of the Celebrations:

It's Super Bowl Sunday. The Marketers dream- a day dedicated specifically to Football, (Go Patriots) and commercials. 

Super Bowl Sunday may as well be a national holiday. 

But what would the Super Bowl be without the famous competition for commercial airtime;

let alone the chance to be the talk of the town the following week!

Personally, the beer commercials usually win my vote- we shall see if they keep up the status!

Also;

A special shout out to Dane Fletcher, formally representing Bobcat Nation!

It's that time of year!

As I approach any grocery store it's hard not to notice that Christmas is out- Valentine's Day is in. 

Seasonal Marketing at it's finest. How intriguing is it that consumers can bounce from holiday to holiday in a blink of an eye?

Grocery Store isles are filled with ample amounts of pink and red heart shaped delicacies. A little over a month ago it was red and green, and before that orange and black. 

Marketers are geniuses. Every item placed so intently on those shelves are available on  a daily basis. Yet, a change of color, shape, and the season, and sales are off the charts. 

If only I could go back in time and be the one to come up with that idea originally..