Big Brand Names
The effect a brand has on a consumer is overwhelming..
But what about the brands that have become the defining name for every other product in that category?
My brother and I often talk about brands that have dominated the product world and wonder
how a product can achieve that status..
For example, Kleenex.
When you walk into a store, or have a cold- you think of one thing. Kleenex. You rarely hear
"I need a tissue" or "I need (Name Brand of other tissues)"
You hear..."I need some Kleenex"
How did this one brand become such a success that all other types of tissues, no matter what the brand- is still referred to as Kleenex?
Another brand- Clorox Bleach
Bleach is Bleach, and when you think of Bleach, you think of Clorox.
How did these products become some dominating in the market?
I just wish luck and congratulations to the next big future name.
